Imikhiqizo Yezingubo Ezingu-50 Ezihamba Phambili Emhlabeni Wonke Yango-2025 Ngokwenani Yembulwe, U-Anta, UBosideng Nabanye Besebenzisa Amathuba Amasha Ebhizinisini Langaphandle Lezingubo LaseShayina

Ikhishwe ngo-2025 ethi “Imikhiqizo Yezingubo Ehamba Phambili Emhlabeni Wonke Engu-50 Ngokwenani”: Imikhiqizo Emine YaseShayina Ingena Kuhlu, Ifaka Umfutho Omusha Ekuthuthukisweni Kokuhweba Kwangaphandle

Muva nje, iBrand Finance, inkampani ehamba phambili yokulinganisa umkhiqizo waseBrithani, ikhiphe ngokusemthethweni i-“Global Top 50 Apparel Brands by Value” ka-2025 (Apparel 50 2025). Uhlu alubonisi nje kuphela izinguquko esimweni somkhiqizo wemboni yezingubo zomhlaba wonke kodwa futhi luqokomisa impumelelo yemikhiqizo yaseShayina emakethe yamazwe ngamazwe — imikhiqizo yaseShayina engu-4 (kufaka phakathi leyo evela eHong Kong, eShayina), njenge-Anta neBosideng, iphumelele ukungena ohlwini, ifaka umfutho omusha ekuthuthukisweni kokuhweba kwezingubo zangaphandle kweShayina.

I-Chanel Ithatha Indawo Ehamba Phambili; Imikhiqizo YaseFrance Ihamba Phambili Kweyi-10

Kulolu hlu lwalo nyaka, inkampani yohlobo lwe-Chanel yaseFrance ithathe indawo ephezulu ngenani lomkhiqizo eliyi-USD 37.913 billion, inezinga lokukhula elimangalisayo laminyaka yonke elingama-45.4%, ngaleyo ndlela iba inkampani yezingubo eyigugu kakhulu emhlabeni. Enye inkampani yaseFrance, iLouis Vuitton, ibekwe endaweni yesibili ngenani lomkhiqizo eliyi-USD 32.917 billion kanye nezinga lokukhula eliyi-2.1%. I-Nike, inkampani yezemidlalo yaseMelika, ithole indawo yesithathu ngenani lomkhiqizo eliyi-USD 29.428 billion, yize inani lomkhiqizo wayo lehle kancane ngo-1.5% uma kuqhathaniswa nonyaka odlule.
Okuphawulekayo ukuthi imikhiqizo yaseFrance ithatha ingxenye yezindawo eziyishumi eziphezulu emhlabeni. Ngaphezu kweChanel neLouis Vuitton, iHermès, iDior, neCartier zibekwe endaweni yesi-4, yesi-8, neyesi-9 ngokulandelana, okubonisa amandla amakhulu eFrance emkhakheni wezingubo zokunethezeka kanye nezimpahla zokunethezeka. Ngaphezu kwalokho, iRolex yaseSwitzerland inikeze ukusebenza okuhle kakhulu, ibekwe endaweni yesi-5 ngenani lomkhiqizo elingu-USD 18.772 billion kanye nesilinganiso sokukhula sonyaka esingu-36.0%. I-Adidas yaseJalimane ithathe indawo yesi-6 ngenani lomkhiqizo elingu-USD 18.484 billion kanye nesilinganiso sokukhula esingu-27.9%. I-Zara, uhlobo lwemfashini olusheshayo lwaseSpain, lubekwe endaweni yesi-7 ngenani lomkhiqizo elingu-USD 18.086 billion. Kodwa-ke, iGucci yase-Italy yaba uhlobo olulodwa kuphela kweziyi-10 eziphezulu olunezinga eliphezulu lokukhula elibi - inani lomkhiqizo wayo limi ku-USD 11.358 billion, ukwehla konyaka nonyaka okungu-23.6%.
Imikhiqizo Yezingubo Eziyi-10 Ezihamba Phambili Emhlabeni Wonke Yango-2025 Ngokwenani
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Amandla aseShayina: Imikhiqizo emi-4 ohlwini, i-Anta ne-Bosideng zihola amathuba amasha kwezohwebo lwangaphandle

Ohlwini lwamazwe angama-50 aphezulu emhlabeni wonke kulo nyaka, ingqikithi yemikhiqizo emine evela eShayina (kufaka phakathi izwekazi laseShayina kanye neHong Kong, eShayina) ifinyelele ezingeni. YiChow Tai Fook (eHong Kong, eShayina), i-Anta (eShayina), iLao Feng Xiang (eShayina), kanye neBosideng (eShayina). Lokhu kusho ukuthuthuka okuqhubekayo kokuqashelwa kwamazwe ngamazwe kanye nokuncintisana emakethe kwemikhiqizo yezingubo zaseShayina.
  • I-Chow Tai Fook: Njengomkhiqizo omele emkhakheni wobucwebe nezingubo eHong Kong, eShayina, i-Chow Tai Fook ibekwe endaweni yama-22 ngokusebenza kahle emakethe okuzinzile, okusebenza njengekhadi elibalulekile lokungena kwemikhiqizo yobucwebe yaseShayina emakethe yomhlaba wonke.

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  • I-Anta: Ibekwe endaweni yama-28, i-Anta iqhubekile nokuthuthukisa ubungcweti bezingubo zayo zemidlalo eminyakeni yamuva ngokusebenzisa ubuchwepheshe obusha kanye nokubambisana nemicimbi yamazwe ngamazwe (njengokuxhasa iMidlalo yama-Olimpiki). Imikhiqizo yayo efana ne-“KT7″ yamukelwe kahle ezimakethe zaphesheya, ibeka isisekelo esiqinile semikhiqizo yezingubo zemidlalo yaseShayina yokwandisa iziteshi zokuhweba zakwamanye amazwe.
  • ILao Feng Xiang: Ibekwe endaweni yama-38, iLao Feng Xiang ithole isikhundla emakethe yobucwebe nezingubo zomhlaba wonke ngenxa yefa layo lomkhiqizo elidala kanye nokusungula izinto ezintsha kwezobuciko bendabuko. Imikhiqizo yayo ithengiswa emazweni amaningi nasezifundeni eziningi, okwenza kube yimodeli yokuhlanganisa isiko lamaShayina lendabuko nezingubo zesimanje.
  • IBosideng: Ibekwe endaweni yama-45, iBosideng igxile ekuthuthukisweni kobungcweti kwemikhiqizo yejazi eliphansi. Ngokwenza ngcono uchungechunge lwayo lokuhlinzeka kanye nokwandisa amanethiwekhi ezitolo zaphesheya kwezilwandle, iye yangena kancane kancane ezimakethe ezisezingeni eliphezulu njengeYurophu ne-United States, yaba yithonya elibalulekile phakathi kwemikhiqizo yezingubo zaseShayina eya emhlabeni jikelele.
Ngokombono wohlu lonke, isimo somkhiqizo wezingubo zomhlaba wonke ngo-2025 sibonisa umkhuba "wokukhula okuqhubekayo kwemikhiqizo ephezulu, ukuhlukahluka phakathi kwemikhiqizo yezemidlalo, kanye nokukhula kwemikhiqizo yesifunda". Imikhiqizo yobukhazikhazi kanye nemikhiqizo yezemidlalo yobungcweti (njengeRolex ne-Adidas) igcine ukukhula okuphezulu, kuyilapho eminye imikhiqizo yemfashini esheshayo neyendabuko (njengeGucci) ingaphansi kwengcindezi yokulungiswa. Ngesikhathi esifanayo, imikhiqizo evela ezifundeni ezifana neChina neCanada (isb., iLululemon) isheshisa impumelelo yayo, ifaka amandla ahlukahlukene embonini yezingubo yomhlaba wonke. Phakathi kwalezi ntuthuko, ukufakwa ndawonye kwemikhiqizo yaseShayina ohlwini akubonisi nje kuphela impumelelo yokuthuthukisa imboni yezingubo zasekhaya zaseShayina kodwa futhi kuvula izindlela ezintsha zemakethe yezohwebo lwangaphandle. Esikhathini esizayo, njengoba imikhiqizo efana ne-Anta neBosideng ijulisa ukuba khona kwayo ezimakethe zaphesheya, ukuhweba kwezingubo kwangaphandle kweShayina kulindeleke ukuthi kufinyelele impumelelo enkulu emkhakheni wekhwalithi ephezulu nowobungcweti.

 

 

Isikhathi sokuthunyelwe: Okthoba-14-2025