Muva nje, ngokusho kwewebhusayithi yeWall Street Journal Chinese ibike ukuthi i-CEO yeNike uJohn Donahoe uthe ku-imeyili ukuthi inkampani izonciphisa u-2% wabasebenzi bayo. I-Nike iqashe abantu ababalelwa ku-83,700 emhlabeni jikelele, futhi ilinganisela ukuthi inkampani inganciphisa imisebenzi engaphezu kwe-1,600.
E-Greater China, i-Nike iqede ukudilizwa ngo-2020, ingxenye yokudilizwa ingu-20%, cishe abantu abangu-400, futhi kunabasebenzi ababalelwa ku-2,000 e-Greater China.
UTang Ruoxiu uphinde wathi inkampani izosebenzisa izinsiza ukwandisa ukutshalwa kwezimali ezigabeni ezifana nochungechunge lokugijima, izingubo zabesifazane kanye nomkhiqizo waseJordan. Lo mjikelezo wokuxoshwa emsebenzini akulindelekile ukuthi uthinte abasebenzi ezitolo zeNike nasezikhungweni zokusabalalisa, futhi ngeke uthinte abasebenzi eqenjini le-innovation leNike.
Kubikwa ukuthi ukudilizwa kwaqala ngoFebhuwari 16 kwaqhubeka isonto lonke. Ikota yesithathu yezimali yeNike iphela ngoFebhuwari 29, futhi kulindeleke ukuthi kudilizwe abanye ekupheleni kwale kota kanye nelandelayo.
Emhlanganweni wemiphumela kaDisemba 2023, abaphathi beNike babememezele izindleko zokulungisa kabusha ezifika ku-$400-450 million engxenyeni yesibili yonyaka wezimali ka-2024, ikakhulukazi ezihlobene nomholo wokuyeka emsebenzini. Ngesikhathi esifanayo, iNike yamemezela imali engenayo yekota yesibili engu-$13.4 billion kanye nenzuzo eseleyo engu-$1.6 billion, eyahlangabezana futhi yadlula okulindelwe ngabahlaziyi ngokulandelana.
Kodwa-ke, isimo sokuthengisa sihlukene phakathi, ngakolunye uhlangothi, ukukhushulwa kwe-Black Friday kanye ne-double Eleven, ukuthengisa kunamandla, futhi isidingo ngaphandle kweholide siphansi kunalokho obekulindelwe. Ngokuphathelene nezimakethe ezincane, isimo sezomnotho eGreater China, eYurophu, eMpumalanga Ephakathi nase-Afrika singaphansi kwengcindezi.
Imemezela imiphumela, iNike yehlise isibikezelo sayo sokuthengisa sezimali sika-2024 futhi ilindele ukuthi imali engenayo yonyaka wonke ikhule cishe ngo-1%, yehle kunesibikezelo sayo sangaphambilini sokukhula kwenombolo eyodwa phakathi. Le nkampani iphawule ukuthi ukusetshenziswa kwemali ngokuqapha kwabathengi, ibhizinisi elibuthakathaka ku-inthanethi kanye nomsebenzi wokukhangisa osindayo kuthinte inzuzo.
I-Nike inohlelo lokunciphisa izindleko olubiza amaRandi ayizigidi eziyizinkulungwane ezimbili eminyakeni emithathu ezayo, okuhlanganisa ukwenza lula ukuhlukaniswa komkhiqizo, ukuthuthukisa ukusebenza kahle kwe-supply chain, ukusebenzisa isikali, ukwandisa ukuzenzekela, ukwenza lula isakhiwo senhlangano, kanye nokuthuthukisa amakhono okuthenga. Kuphawula noshintsho esu lenkampani - ukugxila enzuzweni kunokukhula kokuthengisa ngemuva kokuxazululwa kwezinkinga eziningi zesitoko.
Imithombo: Ukunyathelisa Nokuqedela Izindwangu, I-Wall Street Journal
Isikhathi sokuthunyelwe: Feb-19-2024