Ngomhlaka-20 kuNhlolanja, i-lululemon yabambisana nenkampani entsha yobuchwepheshe bezemvelo yase-Australia i-Samsara Eco ukwethula umkhiqizo wokuqala we-nylon 6,6 osetshenziswe kabusha nge-enzyme emhlabeni, ophawula ingqophamlando enkulu ekusetshenzisweni kabusha kwendwangu ibe yindwangu kanye nomsebenzi we-lululemon wokudala indawo ezungezile. I-lululemon isebenzise i-nylon 6,6 esetshenziswe kabusha eyenziwe ngobuchwepheshe be-Samsara Eco ukudala isampula yengubo yayo ende enemikhono emide ye-Swiftly Tech, okokuqala i-nylon enjalo isetshenziswa kabusha ngale ndlela.
Cishe amathani ayizigidi ezine e-nylon 6,6 akhiqizwa minyaka yonke, enye yepulasitiki esetshenziswa kakhulu embonini yezindwangu kanye ne-fiber yesisekelo se-lululemon ukwenza imikhiqizo yayo eminingi ethengiswa kakhulu, njenge-Align kanye ne-Wunder Train leggings. I-nylon 6,6 idume ngobunzima bokuyiphinda isetshenziswe futhi ibilokhu isetshenziswa kabanzi ezimbonini ezifana nemfashini, izimoto kanye ne-elekthronikhi ngenxa yezakhiwo zayo eziqinile nezihlala isikhathi eside. Namuhla, i-nylon ephinde yasetshenziswa ivame ukwenziwa ngemfucuza yezinto zangemva kwezimboni, futhi kunenani elilinganiselwe lezinye izindlela eziphinde zasetshenziswa ezihlangabezana nezindinganiso zokusebenza komkhiqizo we-lululemon. Ubuchwepheshe be-Samsara Eco busebenza ngokusebenzisa ama-enzyme aklanywe ngobunjiniyela ukuphula izingxube zokwenziwa ze-nylon 6,6 ukuze kuphinde kusetshenziswe i-nylon 6,6, engabe isiguqulwa ibe yizingubo.
UYogendra Dandapure, iPhini likaMongameli we-Raw Materials Innovation e-lululemon, uthe: “Amasampula aphezulu ka-lululemon Swiftly adlula ukusungula izinto ezintsha – amelela amathuba ajabulisayo kanye nomthelela ongatholakala ngokubambisana kanye nokubambisana kwezimboni ezahlukene. Lokhu kuphumelela kuphawula ukuguquka hhayi nje kuphela kokusungula izinto ezintsha okusimeme kwezembatho, kodwa nakuyo yonke imboni efuna ukushintshela kumodeli ejikelezayo. Silangazelela ukuqhubeka nokusebenzisana ne-Samsara Eco ukusiza ekuqaliseni lobu buchwepheshe obusha ezinyangeni neminyaka ezayo.”
Amaphesenti angaphezu kuka-90 enayiloni esetshenziswa kusampula ngayinye ye-lululemon Swiftly ephezulu yakhiqizwa kusetshenziswa inqubo yokubuyisa ama-enzyme ye-Samsara Eco, futhi lawa masampula anikeza ukulingana okufanayo, umuzwa kanye nekhwalithi elindelwe yizivakashi emikhiqizweni ye-lululemon. Isampula ye-Swiftly iphinde yabonisa umbono wenkampani we-loop kusukela ekuqaleni kuze kube sekupheleni wokuthatha izingubo ze-lululemon nylon, kufaka phakathi ama-leggings e-lululemon, ekupheleni kwesigaba somjikelezo wokuphila bese uyihlanganisa nezinye izinto ezingezona ezendwangu ukudala inayiloni ephinde yasetshenziswa ukuze isetshenziswe emikhiqizweni emisha ye-lululemon.
UPaul Riley, i-CEO kanye nomsunguli we-Samsara Eco, uthe: “Ubambiswano lwethu ne-lululemon lubonisa isinyathelo esibalulekile ekubhekaneni nenselele yokulahla imfucuza yezindwangu futhi lubonisa amandla okudala uhlelo oluyindilinga oluphelele lwezingubo. Siqale nge-nylon 6,6, kodwa njengoba siqhubeka nokwandisa umtapo wethu wama-enzyme okudla ipulasitiki, lokhu kubeka umkhondo wamathuba okusebenzisa kabusha kuzo zonke izimboni. Lesi yisikhathi esibaluleke kakhulu sesikhathi esizayo semfashini esimeme kanye nokusetshenziswa kabusha.”
Njengoba kubikiwe ngaphambilini:
I-lululemon imemezele ukubambisana kweminyaka eminingi nenkampani entsha yase-Australia yezobuchwepheshe bezemvelo i-Samsara Eco ukuze yandise umjikelezo ngokusebenzisa ukuphinda usebenzise izindwangu zibe yizindwangu. Ngale ndlela yokusebenzisana okusha, i-lululemon isebenza ukwenza inayiloni ephinde yasetshenziswa engenamkhawulo kanye ne-polyester ngemikhiqizo yayo isebenzisa le nqubo eyindilinga.
Lobu budlelwano buyisibonelo sakamuva somgomo wenkampani i-Be Planet kanye nesinyathelo esijabulisayo sokufinyelela ohlelweni lwemvelo oluyindilinga ngo-2030. I-Samsara Eco ingumholi ekusetshenzisweni kabusha kwepulasitiki okungenamkhawulo, iphinda isebenzise inhlanganisela ye-nylon ne-polyester esebenza kahle kakhulu okuyiyona eyinhloko yemikhiqizo ye-lululemon.
“I-Nylon isalokhu iyithuba lethu elikhulu lokufeza imigomo yethu yomkhiqizo osimeme ka-2030. Lobu budlelwano bubonisa ithuba lokubhekana nezidingo ezingakahlangatshezwa ngokusebenzisa ukusungula izinto ezintsha ngokubambisana.” UYogendra Dandapure, iPhini likaMongameli we-Innovation yezinto zokusetshenziswa kwa-lululemon, uthe, “Ngenqubo yokucubungula ama-enzyme e-Samsara Eco enelungelo lobunikazi, sithuthukisa ukuguqulwa kwemfucuza yezingubo ibe yi-nylon ne-polyester esezingeni eliphezulu, okuzosisiza ukuthi sifeze umbono wethu wokuvuselela kabusha kusukela ekuqaleni kuze kube sekupheleni.”
Lokhu kungukutshalwa kwezimali kokuqala kwe-lululemon enkampanini yokuvuselela kabusha kanye nokubambisana kokuqala kwe-Samsara Eco embonini yezingubo. Ngemuva komjikelezo wokuxhaswa ngemali we-Series A ongu-$56 million ngonyaka odlule, ukubambisana nokutshalwa kwezimali kwe-lululemon kuza njengoba i-Samsara Eco ilungiselela ukuthengisa, iletha amandla okuvuselela kabusha angenamkhawulo embonini yemfashini. Lesi yisinyathelo esibalulekile kumephu ye-Samsara Eco yokuvuselela kabusha amathani ayizigidi ezingu-1.5 epulasitiki ngonyaka ngo-2030. Ndawonye, lezi zinkampani ezimbili zizokhiqiza inayiloni entsha evuselelwe kabusha kanye ne-polyester kusuka emfucumfucwini yezingubo, zilethe ezinye izindlela ezinomthelela omncane ezintweni ezibalulekile embonini yezingubo ezisebenza kahle kakhulu.
UTed Dagnese, isikhulu esiphezulu se-Supply Chain e-lululemon, uthe: “Ubambiswano lwethu ne-Samsara Eco luyisinyathelo esiyisisekelo esibheke endaweni ezungezile. Siqhuba ukusungula izinto ezintsha kulo lonke uchungechunge lwenani futhi sijabule ngokuthi lokhu kusho ukuthini embonini yezingubo zokusebenza emhlabeni wonke kanye nohambo lwethu lokungabi namandla.”
Ukuvuselela kuzodlala indima enkulu esikhathini esizayo sezitolo nezingubo. I-lululemon ithuthukisa uchungechunge lwayo lwenani, okuhlanganisa
Izinto Ezisimeme: Ngo-Ephreli odlule, i-lululemon yethule imikhiqizo yayo yokuqala eyenziwe nge-nylon esuselwe ezitshalweni ezivela emithonjeni evuselelekayo njengengxenye yokubambisana kweminyaka eminingi nomholi wezinto ezisimeme i-Geno.
Okuhlangenwe Nakho Kwamakhasimende: Ukusebenza okuqinile okuqhubekayo kanye nokuzibandakanya okuphezulu ohlelweni lwe-lululemon lwe-Like New lokuhweba kabusha kuye kwandisa impilo yokuklama umkhiqizo.
Ukuvuselelwa kwendwangu kube yindwangu: Kanye ne-Samsara Eco, i-lululemon iphinda isebenzise izingubo zayo ibe yimikhiqizo emisha esebenzisa imfucuza ukuze ifake i-nylon ne-polyester ephinde yasetshenziswa.
“Siyaziqhenya ngokuthi lobu budlelwano buphazamisa imboni yezingubo. Ikhono le-Samsara Eco lokuvuselela izindwangu ezixubile, okuhlanganisa ne-nylon, linikeza ikhambi elibalulekile enseleleni yokulahla imfucuza yezindwangu. Lokhu akukaze kwenzeke, futhi ukusebenzisana ne-lululemon kuyisinyathelo esibalulekile esizosheshisa uhambo oluvaliwe lokuvuselela izindwangu.” UPaul Reilly, i-CEO kanye nomsunguli we-Samsara Eco.
I-lululemon izibophezele ekwenzeni imikhiqizo engcono ngazo zonke izindlela ngokubeka imigomo esekelwe kwisayensi eyisisekelo semigomo yesenzo sesimo sezulu echazwe ku-Brand Impact Agenda.
Imithombo: Izihloko ze-Chemical fiber, i-lululemon, i-NTMT Textile Izinto ezintsha, inethiwekhi
Isikhathi sokuthunyelwe: Mashi-05-2024