Muva nje, isethi yedatha ekhishwe umnyango wezibalo waseNingizimu Korea ibangele ukukhathazeka okukhulu: ngo-2023, ukungeniswa kweNingizimu Korea okuvela e-commerce yaseShayina enqamula imingcele kwenyuka ngo-121.2% unyaka nonyaka. Okokuqala ngqa, iShayina idlule i-United States yaba umthombo omkhulu wokungeniswa kwe-commerce yaseShayina enqamula imingcele.
Lesi yisibonelo sakamuva sentuthuko esheshayo yokuhweba nge-inthanethi okuwela imingcele eShayina. Imininingwane evela kuMnyango Wezohwebo ikhombisa ukuthi ngo-2023, ukungeniswa nokuthunyelwa kwe-inthanethi okuwela imingcele eShayina kwakungama-yuan ayizigidigidi ezingu-2.38, okuwukwenyuka ngo-15.6%. Phakathi kwazo, ukuthunyelwa kwempahla kwamanye amazwe kufinyelele kuma-yuan ayizigidigidi ezingu-1.83, okwenyuke ngamaphesenti angu-19.6 unyaka nonyaka.
Yiziphi izici ezintsha zokuhweba nge-inthanethi kwamanye amazwe ekukhuthazeni ukuthunyelwa kwamanye amazwe? Yiziphi izizathu zentuthuko yayo esheshayo? Iyini imikhuba yesikhathi esizayo? Ngale mibuzo, intatheli yethu yenze ingxoxo.
Ithrekhi ethi “Blue Ocean” igcwele izinto ezivelele
Ngomhlaka-4 kuNhlolanja, indiza eyayithwele izimpahla ze-e-commerce eziwela umngcele njengezingubo, izicathulo nezigqoko, izesekeli kanye nezidingo zansuku zonke yandiza isuka eRaining International Airport eKashgar, eSifundazweni saseXinjiang yaya eBournemouth, e-UK. Indiza yezimpahla yayithwala izimpahla ezilungiselelwe abakhiqizi baseShayina bezinkampani ze-e-commerce eziwela umngcele ezifana ne-Amazon ne-Wish.
“Sihlinzeka ngokuthengwa kwempahla, ukuthuthwa kwempahla, ukuqoqwa kolwazi lwezimpahla kanye nezinye izinsizakalo ze-e-commerce yangaphandle, futhi singabahlanganyeli emkhakheni we-e-commerce yangaphandle. Sincane njengentambo yekhanda, iziqeshana zezinwele, esikhulu njengejeneretha, amathuluzi omshini, lokho amakhasimende aphesheya akudingayo, sisiza ekuthengeni lokho.” UZhang Qi, inhloko yeFengyun Supply chain Technology (Xinjiang) Co., LTD., utshele intatheli yethu ukuthi ukuthuthwa kwezimpahla ze-e-commerce ngaphesheya kwemingcele kubeka ukubaluleka okukhulu ekufikeni kwesikhathi. IKashgar inenzuzo yendawo ehlukile “yabantu abahlanu emazweni ayisishiyagalombili, kuze kube seYurophu nase-Asia”, futhi umbuthano wezomnotho womoya wamahora angu-1.5 ungamboza amadolobha amakhulu amazwe ayi-8 njengePakistan neTajikistan, enenzuzo yendawo yokuhweba yangaphandle ehlukile.
Ngokusho kukaZhang Qi, njengamanje, iKashgar Customs isebenzisa “amahora angu-7×24″ okubhukha ukuvunyelwa kwamasiko, ukuphatha kahle izinqubo zokuvunyelwa kwamasiko, kanye nokwenza kube ngokwejwayelekile “lapho ufika, lapho ufika, lapho ukhululwa”, okuvumela amabhizinisi ukuthi agcine amandla engeziwe ukuthuthukisa amakhasimende amasha emakethe yaseYurophu ngesisekelo sokuhlanganisa izimakethe zase-Asia Ephakathi naseNingizimu Asia. “Kusukela ngo-2021, ukugeleza kwemali kwenkampani kukhule ngesilinganiso esingaphezu kuka-100% minyaka yonke. Ngemuva kokuvulwa komzila wezimpahla osuka eKashgar uye eBournemouth, imithwalo yokuthumela impahla ephethwe yinkampani ikhule kakhulu. Sichithe uMkhosi Wasentwasahlobo Wonyaka We-Dragon nabasebenzi bamasiko!” kusho uZhang Qi.
Ngaphezu kokwandiswa kobukhulu bendawo obuvundlile, ukuthuthukiswa kwezingxenye zemakethe eziqondile kuphinde kwanezela ezinye izindlela "zolwandle oluhlaza okwesibhakabhaka" kwezentengiselwano ze-e-commerce eziwela imingcele.
UHuang Kai, waseShaoyang, eSifundazweni saseHunan, wazalwa ngo-1999. Naphezu kokuba esemncane, unolwazi oluningi lwebhizinisi. Ngemva kokuphothula ekolishi, uHuang Kai wathola ukuthi ibhizinisi likamalume wakhe lokudlela nezihlalo lalincintisana kakhulu futhi kunzima ukwenza intuthuko entsha ngesikhathi esifushane. Ngakho uHuang waphendukela eziteshini eziku-inthanethi. Ngemva kokuhlaziya zonke izinhlobo zedatha yangemuva eqhutshwa yisitolo sakhe e-Ali International Station, uHuang Kai ukholelwa ukuthi ukuthunyelwa kwe-sofa ngaphandle kuyindlela engaba khona.
“Isitsha singathwala amatafula nezihlalo zokudlela ezingu-2,000, kodwa amaqembu osofa angu-18 kuphela, ngakho izinkampani eziningi azizimisele ukuthumela amasofa kwamanye amazwe.” Kodwa-ke, akukho sidingo esikhulu samasofa kumakhasimende aphesheya kwezilwandle.” UHuang Kai utshele le ntatheli ukuthi ngemuva kokuqinisa lesi siqondiso, waqala ukuhlola ukusebenza kwamasofa asebenzayo kanye namasofa ahlanganisiwe okuthunyelwa kwamanye amazwe ezimakethe zaseYurophu naseMelika ngosizo lukamalume wakhe.
Kuvela ukuthi iHuang Kai isemzileni ofanele. Selokhu kwasungulwa unyaka nesigamu, iJiezhu Furniture Co., Ltd. kaHuang Kai ikhule ngokushesha, ngomthamo wokuthumela ngaphandle wenyanga ongaphezu kwezigidi ezimbili zama-yuan ngo-2023. “Ngokusebenzisa i-e-commerce ewela imingcele, izimboni ezindala nazo zingenza izici ezintsha. Ngakolunye uhlangothi, ngosizo lwamapulatifomu e-e-commerce ewela imingcele, sixhumana ngqo nazo zonke izinhlobo zamakhasimende aphesheya kwezilwandle futhi siqonda ngenkuthalo isigqi semakethe; Ngakolunye uhlangothi, siyaqhubeka nokuthuthukisa imikhiqizo yethu futhi sithuthukise ukusebenza kwezindleko zemikhiqizo yethu.” UHuang Kai uthe ngokwentuthuko yalo mfutho, kulindeleke ukuthi ngo-2024, inani lokuthumela ngaphandle ifenisha kaJiezhu kulindeleke ukuthi lifinyelele kuma-yuan ayizigidi ezintathu noma ngisho nama-yuan ayizigidi ezine ngenyanga.
ULu Daliang, okhulumela i-General Administration of Customs kanye nomqondisi woMnyango Wokuhlaziywa Kwezibalo, ukholelwa ukuthi intuthuko esheshayo ye-e-commerce ewela imingcele ayigcini nje ngokuhlangabezana nezidingo ezahlukahlukene nezakhelwe umuntu ngamunye zabathengi basekhaya, kodwa futhi isiza imikhiqizo yaseShayina ukuthi ifinyelele emhlabeni, ibe yimbangela ebalulekile yokuthuthukiswa kokuhweba kwamanye amazwe.
Umoya wentwasahlobo wenqubomgomo uletha ukufudumala
Ukuhweba nge-inthanethi okuwela imingcele kuzothumela inani elikhulu lezimpahla emazweni nasezifundeni eziningi ngendlela yamaphasela amancane awela imingcele, okuhambisana nomkhuba omusha wokuthuthukiswa kokuhweba kwamanye amazwe. UWang Shouwen, umxoxisani wezohwebo lwamazwe ngamazwe kanye nePhini likaNgqongqoshe Wezohwebo, uthe izinkampani zeplatifomu ye-inthanethi ewela imingcele yase-United States zidumile kakhulu, futhi manje iShayina nayo ineplatifomu ye-inthanethi eqinile nedumile ewela imingcele, kanye nokulandwa kwe-APP okuphakathi kwabaphezulu emhlabeni.
Ngokusho kolwazi olunikezwe yi-Shanghai Customs, ngo-2023, inani lezimemezelo ze-e-commerce eziwela imingcele zokuthunyelwa kwamanye amazwe emachwebeni esikhumulweni sezindiza saseShanghai lafinyelela amathikithi ayizigidi ezingu-440, ukwanda cishe izikhathi ezimbili ngonyaka kanye nerekhodi eliphezulu; Inani eliphelele lokuthunyelwa kwamanye amazwe lidlule ama-yuan ayizigidigidi ezingu-85. Phakathi kwazo, i-Aliexpress, i-Xiyin, i-Pinduoduo kanye nezinye izinkundla ze-e-commerce zaseShayina ezisafufusa zisebenza kahle kakhulu, ngama-oda angaphezu kuka-400,000 ngosuku.
Kusukela ekudaleni izimboni ezinezici ze-e-commerce eziwela imingcele kuya ekuthuthukiseni ubuchwepheshe, ubukhulu, kanye nezinga lobuhlakani bezindawo zokugcina impahla zaphesheya kwezilwandle, kusukela ekuthuthukiseni amakhono akhona ezinsizakalo zemikhumbi nezindiza kanye nobubanzi bemisebe kuya ekuqhubekeni nokusetshenziswa kwenqubomgomo yentela yezimpahla ezibuyiselwe zokuthumela ngaphandle kwe-e-commerce… Eminyakeni yamuva nje, inqubomgomo yentwasahlobo kulo lonke elaseShayina ibe yisizathu esibalulekile sokuthuthuka okusheshayo kwe-e-commerce ewela imingcele.
– Amandla okuphakelwa aqinile. I-Zhejiang Yiwu Shenglin Trading Co., Ltd. iyiqembu lokuqala labathengisi ukungena epulatifomu ye-e-commerce ewela umngcele ethi “Duoduo cross-border”, enemikhiqizo ehlanganisa izimpahla zasekhaya, amathuluzi asekhishini, indawo yokugcina izinto zasendlini yokugezela, izesekeli zemfashini nokunye. Kungakabiphi ifikile, inani lama-oda ansuku zonke e-Shenglin Trading ku-Temu lifinyelele kuma-oda angaba ngu-30,000. Ngokombono kaGuo Xinxin, umphathi jikelele wenkampani, kungenxa yezinqubomgomo zokusekela zeminyango kahulumeni kuzo zonke izigaba zemboni yokukhiqiza kanye nemodeli ephelele yokugcinwa eqaliswe ngaphesheya komngcele, izinzuzo zochungechunge lokuphakelwa kwebhizinisi “imboni nokuhlanganiswa kwezohwebo + ifektri yokubambisana” zingadlalwa ngokugcwele, ukuze kuhlangatshezwane kangcono nezidingo zabathengi baphesheya kwezilwandle.
– Ukusulwa kwempahla ngokushesha. NgoJanuwari 24, esikhungweni sokukhishwa kwempahla sikahulumeni se-e-commerce e-e-commerce e-Guangxi Youyi Pass Port, amaphakheji okuthumela impahla kahulumeni e-e-commerce e-e ...
– “Dlala” kakhulu ku-inthanethi. Ngonyaka odlule, i-Alibaba International Station yahola ekuqaliseni umkhiqizo we-AI wokuhweba kwangaphandle oxhumaniswe ngokugcwele, onemisebenzi efana nokukhishwa nokuphathwa kwezimpahla okuhlakaniphile, ukuhlaziywa kwemakethe, ukwamukelwa kwamakhasimende, ukuhumusha ngesikhathi sangempela kanye nokuphathwa kwamabhizinisi, ukuze amabhizinisi athumela kwamanye amazwe akwazi ukuxhumana kalula nangokushesha namakhasimende aphesheya kwezilwandle futhi abambe amathuba ebhizinisi. Umuntu ofanele ophethe i-Alibaba International Station ukholelwa ukuthi kungakhathaliseki ukuthi kuyipulatifomu yokuhweba kwamanye amazwe yedijithali, noma amabhizinisi amancane naphakathi okuhweba kwamanye amazwe, ukwethulwa kochungechunge lwezinqubomgomo zokusekela ukuhweba nge-e-commerce kwamanye amazwe kudlale umphumela omuhle, kusiza imikhiqizo yaseShayina ukusheshisa ulwandle. Ngokwethulwa kwezinyathelo ezintsha ezengeziwe, “ukudlala” kwe-e-commerce kwamanye amazwe kuzokwanda, futhi umkhawulo we-smes wokuthumela kwamanye amazwe kulindeleke ukuthi uncishiswe kakhulu.
Ukusondeza iShayina emhlabeni
Ukuhweba nge-inthanethi okwenziwa ngaphesheya kwemingcele kusheshise ijubane lemikhiqizo yaseShayina eya olwandle, kuyilapho kuvumela imikhiqizo eminingi yaseShayina ukuthi ihlanganiswe nezingubo, ukudla, izindlu kanye nokuthuthwa kwabathengi bakwamanye amazwe, okunciphisa ibanga phakathi kweShayina nomhlaba.
Singasondela ngokudla okuhle. “I-Liuzhou snail noodle iyisidlo esiyingqayizivele, futhi ngithemba ukuyincoma kubantu abaningi baseShayina baphesheya kwezilwandle.” UZheng Xiaozhen, waseKhanada obuyile, uthe. Ngokusho kuka-Ou Haoxuan, inhloko yomnyango webhizinisi laphesheya kwezilwandle weGuangxi Luobawang Food Technology Co., LTD., eminyakeni embalwa edlule, inkampani ikhulise kakhulu izimakethe zaphesheya kwezilwandle ngokusebenzisa i-e-commerce ewela imingcele, kanti umkhiqizo wokuqala “iLuobawang Luosifen” ungene ngempumelelo ezimakethe ezibalulekile njenge-United States, Canada kanye ne-Southeast Asia.
U-Ou Hao Xuan utshele le ntatheli ukuthi ukuhweba nge-inthanethi okwenziwa ngaphesheya kwemingcele kuvumela amabhizinisi ukuthi afinyelele ngqo kubathengi bomhlaba wonke, aphendule ngokushesha ezinguqukweni zemakethe futhi akhuthaze ukusungulwa komkhiqizo. “I-Luosifen inokunambitheka okuhlukile 'komuncu, okubabayo, okusha, okubabayo nokushisayo'. Manje, sakha imikhiqizo emisha yezintandokazi zabathengi besifunda ezahlukene, senza ngcono amasu okumaketha endawo, futhi sihlela ngenkuthalo ukubambisana nababhali be-blogger abaziwayo baphesheya kwezilwandle ukuze kwandiswe ukuvezwa kanye nethonya lemikhiqizo yethu emakethe yamazwe ngamazwe.” 'esho.
Vala ibanga, kodwa futhi nangokukhiqizwa kwamathuluzi okuphila. Ekupheleni kuka-2023, umthengisi waseRomania wayegqoke njengoSanta Claus wagibela ibhayisikili likagesi elenziwe ngesiShayina elithi “Jinpeng” ukuze asakaze izipho zoNyaka oMusha ezinganeni, edonsela ukunaka okukhulu. UHou Dafu, inhloko yomkhiqizo wepulatifomu yaphesheya kwezilwandle iJinyishun Group, utshele le ntatheli ukuthi ama-tricyke kagesi, njengethuluzi elibalulekile lokukhiqiza nezokuthutha kwabantu, ngokwesiko athembele kakhulu ezitolo ezingaxhunyiwe ku-inthanethi ukuze abonise futhi athengise. Eminyakeni yamuva nje, ngokwanda kwenani lezitolo ezingaxhunyiwe ku-inthanethi kanye nokwanda kwezindleko, izimakethe zaphesheya kwezilwandle ziye zaba yindawo ebalulekile yokuqala yamabhizinisi ukwandisa izindawo ezintsha zokukhula.
“Ngosizo lwe-e-commerce ewela imingcele, sethula izici zamabhayisikili amathathu kagesi okuthutha amabanga amafushane, ukuthuthwa kwempahla, ukonga amandla kanye nokuvikelwa kwemvelo kumakhasimende aphesheya ngokusakaza bukhoma, futhi sithole ama-oda amaningi ngaphandle kokuya phesheya ukuvula izitolo.” Kusukela ngo-2019, ukuthunyelwa kwethu kwamanye amazwe kukhuphuke ngaphezu kuka-30% minyaka yonke, futhi sithengise emazweni angaphezu kuka-80 nezifunda emhlabeni jikelele, futhi ithimba lethu lezohwebo zangaphandle likhule lisuka kubantu aba-5 laya kubantu abangaphezu kuka-60.” UHou Dafu uthe kulo nyaka, i-Jinpeng Group ihlela ngenkuthalo isitolo sokuqala esikhulu saphesheya, ukwakhiwa kwendawo yokugcina impahla yangaphandle, ukusungulwa kwezitshalo zokucubungula kwamanye amazwe, kanye nokwandisa ibhizinisi lokuthumela kwamanye amazwe.
Ngokusho kwedatha yoMnyango Wezohwebo, kunezinkampani ezingu-645,000 ezisebenza kahle ekuthengiseni nasekuthumeleni kwamanye amazwe ezweni, lapho kunezinkampani ezingaphezu kuka-100,000 ze-e-commerce eziwela imingcele. Izinzuzo eziyingqayizivele ezenziwe eShayina kanye nesidingo esikhulu ezimakethe zaphesheya kwezilwandle sengeze ukuzethemba kubachwepheshe be-e-commerce abawela imingcele.
ULiu Hang, umphathi webhizinisi eliwela imingcele yeDuoduo, uthe selokhu yasungulwa ngoSepthemba 2022, iDuoduo Cross-border ivule ibhizinisi emazweni angaphezu kwama-40. Kuze kube manje, iDuodo Cross-border ikhuthaze imikhiqizo yokukhiqiza esezingeni eliphezulu evela eGuangdong, eZhejiang, eShandong, e-Anhui nakwezinye izindawo ukuze ingene emazweni nasezifundeni ezingaphezu kwama-40 eNyakatho Melika, eYurophu, e-Asia nakwezinye izindawo, futhi ithumela ngaphandle amaphakheji angaphezu kwama-400,000 ngosuku. Ubuhle beGuangzhou, imikhiqizo yedijithali yaseShenzhen, izingubo zezingane zaseHuzhou, izicathulo zaseWenzhou, imikhiqizo yepulasitiki yaseTaizhou, izinkomishi ze-thermos zaseJinhua, njll., kusheshisa empilweni yansuku zonke yabathengi baphesheya kwezilwandle. “Sizosebenzisana nabaqhubi bezohwebo lwangaphandle ukwenza ‘ikhekhe’ lezimpahla zasekhaya eziya olwandle libe likhulu.” kusho uLiu Hang.
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