Ngemva kukaLevi (Levi's), esinye isigebengu sezingubo nezicathulo samemezela ukuxoshwa emsebenzini.
I-CEO ye-Nike (NKE) uJohn Donahoe utshele abasebenzi ku-imeyili yenkampani yonke ukuthi inkampani idiliza u-2% wabasebenzi bayo futhi ayilindele ukuthi ukudilizwa kuzothinta abasebenzi basezitolo, abasebenzi basezikhungweni zokusabalalisa, noma abasebenzi eqenjini layo lokusungula izinto ezintsha.
Ekupheleni kukaMeyi 2023, iNike inabasebenzi abangu-83,700, okusho ukuthi abasebenzi abangaphezu kuka-1,600 bazoxoshwa. NgoFebhuwari 19, intatheli yaxhumana neNike China, kwathi ngo-0:00 ngomhlaka-20, akukho mpendulo eyatholakala.
Isikhulu seNike sibize ukuncishiswa kwemisebenzi ngeqiniso elibuhlungu '
Isikhulu esiphezulu uJohn Donahoe uthe inkampani isebenzisa izinsiza ukutshala imali eningi ezigabeni zokugijima, izingubo zabesifazane kanye neJordan. Ephendula ukuxoshwa kwabasebenzi, uJohn Donahoe uthe, “Leli yiqiniso elibuhlungu engingasoze ngalithatha kalula. “Asidlali kahle kakhulu okwamanje futhi ekugcineni kufanele sizibophezele thina kanye nethimba lami lobuholi.”
Izindleko zokuqasha eziphezulu kanye nezinga lenzalo kuholele amakhasimende ekunciphiseni izinto ezibiza kakhulu, okwenza izinkampani zezemidlalo ezifana ne-Nike ne-Adidas zixwayise ngokuthi abathengisi banciphisa ama-oda ngeziteshi zokuthengisa ngobuningi.
Eqinisweni, ocingweni lwengqungquthela yemali engenayo ngoDisemba 21 ngonyaka odlule, abaphathi beNike baveze uhlelo lokudilizwa kwabasebenzi. Ocingweni lwengqungquthela yosuku olufanayo lwekota yesibili yemali engenayo yonyaka wezimali ka-2024, uJohn Donahoe uthe iNike ifuna amathuba okufeza ukonga izindleko okuqongelelekayo okufika ku-$2 billion eminyakeni emithathu ezayo, kanye nokonga okungenzeka ezindaweni ezifana nokwenza lula ukuqoqwa kwemikhiqizo, ukwandisa ukusetshenziswa kwemishini kanye nobuchwepheshe, ukwenza lula inhlangano, kanye nokusebenzisa isikali senkampani ukuthuthukisa ukusebenza kahle.
Ngale ndlela, umjikelezo wamanje wokuxoshwa kwe-Nike ngo-2% nawo uyingxenye yohlelo lokonga izindleko. I-Nike iphinde yathi embikweni wayo wenzuzo ukuthi inkampani ithatha izinyathelo zokwenza lula inhlangano yayo, okulindeleke ukuthi iholele cishe ku-$400 million kuya ku-$450 million ezinkokhelweni zokulungisa kabusha ngaphambi kwentela, iningi lazo elizoqashelwa kwikota yesithathu yonyaka wezimali ka-2024, ikakhulukazi ngokuxoshwa kwabasebenzi.
Ukonga izindleko okuqongelelekayo okungu-$2 billion eminyakeni emithathu ezayo ezigabeni ezifana nezingubo zabesifazane kanye neJordan kubhekwa njengendlela yokuvuselela ukukhula.
Umbiko wezezimali we-Nike wekota yesibili yonyaka wezimali ka-2024 (2023.8.31-2023.11.30) ukhombisa ukuthi phakathi nesikhathi sokubika, imali engenayo ye-Nike ibingamadola ayizigidigidi eziyi-13.4 aseMelika, ukwanda kwe-1%, inzuzo eseleyo ibingamadola ayizigidigidi eziyi-1.6 aseMelika, ukwanda kwe-19%, kanye nemali engenayo iyonke ibingama-44.6%, uma kuqhathaniswa no-42.9% esikhathini esifanayo ngonyaka odlule.
Ngokwesifunda, imali engenayo eGreater China ikhuphuke ngo-4% unyaka nonyaka yaya ku-$1,863 million kanye no-8% unyaka nonyaka ngokwemali engaguquki. IGreater China futhi iyisifunda sesibili esikhula ngokushesha eNike. Uma sibheka amabhizinisi ahlukahlukene eNike eGreater China, imali engenayo yezicathulo yehle ngo-1% unyaka nonyaka yaya ku-$1.361 billion, izingubo zenyuka ngo-19% unyaka nonyaka yaya ku-$469 million, kanti imishini ikhuphuke ngo-32% unyaka nonyaka yaya ku-$33 million.
Isithombe-skrini senzuzo ye-Nike
I-Nike China iphinde yasho obala ukuthi isifunda saseGreater China sikhule izikhathi ezinhlanu zilandelana. UJohn Donahoe uthe ocingweni lwengqungquthela ukuthi eGreater China, ukuthengiswa kwezitolo ze-NIKE kufinyelele ukukhula okuphindwe kabili ngesikhathi soSuku Lukazwelonke, kanti i-Nike iphinde yadlula imboni ngesikhathi sika-11.11 yaba uphawu lwezemidlalo oluhamba phambili eTmall.
Ucingo oluphelele lwengqungquthela kanye ne-Nike ikhiphe i-imeyili yokudilizwa, i-Nike izogxila ekuthuthukisweni okulandelayo kochungechunge lokugijima, izingubo zabesifazane kanye namabhizinisi amathathu aseJordan.
UJohn Donahoe uthe ocingweni lwengqungquthela ukuthi uhlobo lweJordan seluba uhlobo lwesibili ngobukhulu lwezicathulo eNyakatho Melika, okungukuthi uhlobo olukhulu kakhulu ngemuva kweNike. Ibhizinisi labesifazane leNike lilinganiselwa cishe ku-$9 billion futhi likhule ngesilinganiso esiphakeme kakhulu eminyakeni emithathu edlule. Uveze ukuthi amaphesenti angama-40 amalungu eNike angabathengi besifazane, “bakha iphesenti elikhulu lamalungu amasha, futhi isidingo samalungu sikhula ngokushesha.” Sibona ithuba elikhulu lokusebenzela kangcono lowo mthengi ngokuhlangabezana nezidingo zakhe zokusebenza kanye nendlela yakhe yokuphila.”
Igagasi lokudilizwa emsebenzini alikwazi ukuyeka.
I-H&M ivala u-20% wezitolo zayo eSpain futhi inciphise imisebenzi ecishe ibe ngu-600
Inkampani enkulu yemfashini yaseSweden i-H&M imemezele ukuvalwa kwama-20% ezitolo zayo eSpain, okuthinte abasebenzi abangu-588. ISpain iyikhaya lembangi yayo uZara, ebilokhu ibiza kakhulu i-H&M eminyakeni yamuva nje, futhi le nkampani yaseSweden inenani elingaphansi kwengxenye encane yenani lemakethe yenkampani yaseSpain elingaphezu kwezigidigidi zama-euro.
Le nkampani yaseSweden okwamanje inezitolo ezingaba ngu-133 kanye nabasebenzi abangu-4,000 eSpain, lapho ihlela ukuvala abangu-28. Ephendula ukuvalwa kwezitolo, okhulumela inkampani yaseSweden uthe iqhubeka nokuhlola iphothifoliyo yayo yezitolo ukuze ifune izitolo ezifanele ezindaweni ezifanele ukuze zihlale zincintisana.
Ukuncishiswa kwemisebenzi kumangaze i-H&M, eyakhuphula amaholo eSpain ngonyaka odlule ngenxa yemibhikisho yabasebenzi.
ULevi's umemezele ukunciphisa imisebenzi emhlabeni wonke phakathi kuka-2 no-3,000
Ngokusho kwe-Reuters ngesikhathi sendawo sama-25, i-LEVI Strauss & Co (LEVI.N), inkampani engumzali womkhiqizo wezingubo ohamba phambili emhlabeni i-Levi's, imemezele ngoLwesine:
Amaphesenti ayi-10 kuya kwangu-15 emisebenzi yezinkampani zomhlaba wonke izoncishiswa ukuze kuncishiswe izindleko. Lokhu kuzoholela enkokhelweni yokulungisa kabusha phakathi kuka-$110 million no-$120 million kwikota yokuqala.
I-Levi's iqashe abantu ababalelwa ku-20,000 emhlabeni wonke, okuhlanganisa nabangaba ngu-5,000 endlunkulu yenkampani.
Le nkampani iphinde yanikeza umbono wokuthengisa kanye nenzuzo ka-2024 ongazange ufinyelele okulindelwe yiWall Street.
UChip Bergh, uMongameli kanye ne-CEO yeLevi Strauss & Co, uthe:
"Ngenkathi u-2023 ube unyaka onzima, siqede unyaka ngenothi eliqinile futhi nginethemba ngekusasa. Nginethemba eligcwele kuMichelle njengomlandeli wami, futhi kanye nabanye eqenjini lethu, bazobeka inkampani endaweni efanele ukuze ichume esigabeni esilandelayo sokukhula kwayo."
I-Levi's iwuhlobo oludumile lwamabhulukwe ebhulukwe, olwasungulwa usomabhizinisi ongumJuda uLevi Strauss. Ngo-1853, uLevi Strauss wasungula iLevi Strauss & Co, umkhiqizi wama-overalls ekhanvasi. Le nkampani.
Ngo-1873, yena kanye neqembu elithile labantu, uJACOB DAVIS, babhalise ilungelo lobunikazi “lezipikili ezigoqekile” ezazisetshenziswa kumabhulukwe abo e-button jeans, okwakuwuphawu lokuzalwa kwamabhulukwe okuqala e-button jeans.
Ohlwini lwemikhiqizo engu-500 ephezulu emhlabeni ngo-2018, iLevi's ibekwe endaweni ye-111
UJose Neves, umsunguli wenkampani ye-e-commerce kanokusho iFarfetch, uxoshiwe kule nkampani futhi waxoshwa abasebenzi bayo abangu-30%
NgoLwesine kusihlwa, inkampani enkulu yezohwebo nge-inthanethi yaseNingizimu Korea iCoupang imemezele ukuthi iFarfetch Ltd. UJose Neves, umsunguli weFafac, uxoshwe esikhundleni sokuba yisikhulu esiphezulu ngesikhathi esifanayo njengoba cishe bonke abaphathi benkampani bexoshiwe, bahlanganisa uTim Stone, iSikhulu Esiphezulu Sezezimali; uLuis Teixeira, iSikhulu Esiphezulu Sokusebenza; u-Elizabeth Von Der Goltz, isikhulu esiphezulu sezemfashini nezohwebo; kanye noKelly Kowal, inhloko yeFarfetch Platform Solutions.
UJose Neves uzoqhubeka nokusebenza njengomeluleki weCoupang, futhi uCoupang ngeke aqoke i-CEO entsha okwamanje. Umsunguli weCoupang uBom Kim kanye nethimba eliphezulu bazophatha inkampani.
Ngemva kokusiza uCoupang ngemali eyizigidi ezingama-$500 ngasekupheleni konyaka odlule, uTang Xiaotang, umsunguli we-Global Fashion Investments, wabikezela ukuthi uMnu. Neves uzosuswa maduze nokuthi bambalwa abazobekezelela indlela yakhe yokuphatha ngemuva kokulahlekelwa amalungelo akhe okuvota.
I-Coupang, eyahola ekubhekaneni nabaphathi, ithe kuyeza ukuncishiswa kwemisebenzi eminingana nokuthi izoxoxisana nalabo abaxoshwe ePortugal ngoLwesihlanu kanye naseBrithani ngoMsombuluko. Kubikwa ukuthi ukuxoshwa kufinyelela ku-25-30% yenani eliphelele, okuyiphesenti elikhulu kakhulu lokuxoshwa embonini yezobuchwepheshe esikhathini esingaphezu konyaka, okuhlanganisa ukuklama umkhiqizo, izixazululo zepulatifomu kanye neminyango ehlobene neqembu lesithathu.
Ngaphezu kokuncishiswa kwemisebenzi, ukuthengiswa kwezimpahla ezingezona eziyinhloko, iBrown's, kanye nomthengisi iNew Guards Group, kuyaqondakala ukuthi kuyaqhubeka.
I-eBay imemezele umzuliswano wayo wesibili wokuxoshwa emsebenzini
Ngomhlaka-24 Januwari, izintatheli zaseNandu zezwa ukuthi inkampani enkulu yezentengiselwano ze-e-commerce yaphesheya i-eBay imemezele ukuxoshwa kwayo. UJamie Iannone, umongameli kanye ne-CEO ye-eBay, uthe encwadini eya kubo bonke abasebenzi ukuthi ukuze kusizwe i-eBay ifinyelele kangcono ekukhuleni kwesikhathi eside nokusimeme, inkampani izonciphisa abasebenzi bayo bamanje ngezikhundla ezingaba yi-1,000, futhi lo mjikelezo wokuxoshwa uzothinta cishe u-9% wabasebenzi besikhathi esigcwele ezinyangeni ezizayo. I-eBay izophinde inciphise inani lezinkontileka zabasebenzi abashintshanayo. Kuhle ukusho ukuthi lokhu kungokwesibili ngonyaka i-eBay iqalile ukuxoshwa kwabasebenzi. NgoFebhuwari 2023, i-eBay yamemezela ukuthi idiliza abasebenzi abangaba ngu-500, noma cishe u-4% wabasebenzi bayo, ngenxa yokwehla kokusetshenziswa kwemali kwabathengi.
Encwadini ethi All-Hands, uJamie Iano uphinde waveza ukuthi inani eliphelele lezisebenzi kanye nezindleko ze-eBay manje selidlule ukukhula kwebhizinisi. Kwakungenxa yokuxazulula le nkinga ukuthi lolu shintsho lwenhlangano lwenziwe ukuze kuhlanganiswe futhi kuhlanganiswe amaqembu athile. “Ukuze sibhekane nalokhu, sisebenzisa izinguquko zenhlangano, sihlanganisa futhi sihlanganise amaqembu athile ukuze sithuthukise ulwazi oluvela ekupheleni kuya ekugcineni futhi sihlangabezane kangcono nezidingo zamakhasimende ethu emhlabeni jikelele.” kusho uJamie Iano.
Kuyaqondakala ukuthi i-eBay iyiwebhusayithi yokuthengisa nokuthenga online esekela abathengi emhlabeni wonke ukuthi bathenge futhi bathengise izinto online. Eqinisweni, ngoFebhuwari 2023, i-eBay yamemezela ukuthi izodiliza abasebenzi ababalelwa ku-500, noma cishe u-4% wabasebenzi bayo, ngenxa yokwehla kwezindleko zabathengi.
Ngokusho kwemibiko yabezindaba baphesheya kwezilwandle, amasheya e-eBay ehle cishe ngo-4% ngoNovemba ngemuva kokunikeza isiqondiso semali engenayo yekota yesine, lapho uJamie Iano esho ocingweni lomhlaziyi ukuthi i-eBay ibone ukuthambekela kwabathengi okubuthakathaka kwikota yesine, kuyilapho izingcindezi zokwehla kwamandla emali kanye namazinga enzalo akhuphukayo kuqhubeke kuthinta ukuzethemba kwabathengi futhi kubeka ingcindezi ekufuneni kwezinto ezizimele.
Ngokusho kombiko wezezimali wekota yesithathu ka-2023 okhishwe yi-eBay, imali engenayo ye-eBay kwikota yesithathu yonyaka odlule yayingu-$2.50 billion, ukwanda ngo-5% uma kuqhathaniswa no-$2.380 billion esikhathini esifanayo ngonyaka odlule, ngaphandle komthelela wokushintsha kwezinga lokushintshaniswa kwemali, kanye nokwenyuka ngo-5%. Kodwa ngaphandle kwe-GAAP, imali engenayo ye-eBay elungisiwe kwikota yesithathu kusukela ekusebenzeni okuqhubekayo yayingu-$545 million, yehle ngo-1% kusuka ku-$552 million ngonyaka odlule. Ngokusho kwemibiko, imali engenayo yekota yesithathu ye-eBay kanye nemali engenayo elungisiwe ngesabelo idlule okulindelwe ngabahlaziyi be-Wall Street, kodwa umbono wabahlaziyi wekota yesine yemali engenayo ka-2023 kanye nemali engenayo elungisiwe ngesabelo ilahlekelwe okulindelwe, ikakhulukazi ngenxa yokusetshenziswa kwemali okubuthakathaka kwabathengi ngenxa yokwehla kwamandla emali e-United States, kanye nokuncintisana okuvela ezimbangini ezifana ne-Amazon kuya ngokuya kuba kubi kakhulu.
Ngaphezu kwengcindezi evela kwezentengiselwano ze-e-commerce zasendaweni e-United States, eminyakeni yamuva nje, ezentengiselwano ze-e-commerce ezimelelwe yiTemu kanye neSHEIN yaseShayina nazo zinciphisa isabelo se-eBay. Abanye abangaphakathi embonini batshele izintatheli zaseNandu ukuthi ukubikezela kwemboni ngeplatifomu yezentengiselwano ze-e-commerce zaphesheya kwezilwandle zaseShayina empeleni kunethemba elikhulu. "Kunomuzwa ojwayelekile wokuthi ukubusa komhlaba wonke kuyindaba yesikhathi, ukuthi uchungechunge lokuhlinzeka kanye namakhono okusebenza kunamandla kakhulu."
Imithombo: iSouthern Metropolis Daily, iGlobal Fashion Investment, i-Textile Fabric Platform
Isikhathi sokuthunyelwe: Feb-27-2024